Here’s a new type of crisis: How to respond to an attack on your company by the president of the United States. Donald Trump isn’t even in office yet and several companies — Carrier, Boeing, General Motors — have felt his Twitter wrath. He will likely continue to post his critical tweets once in office. What’s clear is that, for some companies, this is a scenario that’s going to have to be added to the crisis plan.
To continue reading this article you must be a CrisisResponsePro subscriber. (CrisisResponsePro subscribers can access the full version by clicking here. ID and password are required.) To take advantage of all of the content, data, and collaborative resources CrisisResponsePro has to offer, contact us at (800) 497-1737, firstname.lastname@example.org, or crisisresponsepro.com/signup.
Photo Credit: Donald J. Trump for President, Inc.