Here’s a new type of crisis: How to respond to an attack on your company by the president of the United States. Donald Trump isn’t even in office yet and several companies — Carrier, Boeing, General Motors — have felt his Twitter wrath. He will likely continue to post his critical tweets once in office. What’s clear is that, for some companies, this is a scenario that’s going to have to be added to the crisis plan.
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Photo Credit: Donald J. Trump for President, Inc.