Sometimes a crisis is a single critical piece appearing about your company or organization in a major (or not) news outlet. Think The New York Times. The Wall Street Journal. BuzzFeed. The question will then arise as to whether to issue a statement in response to this piece and, if so, how? We have seen some examples of such statements recently, and notice some similarities and differences.
To continue reading this article you must be a CrisisResponsePro subscriber. (CrisisResponsePro subscribers can access the full version by clicking here. ID and password are required.) To take advantage of all of the content, data, and collaborative resources CrisisResponsePro has to offer, contact us at (800) 497-1737, firstname.lastname@example.org, or crisisresponsepro.com/signup.
Photo Credit: Shutterstock