PepsiCo Inc. this week endured an embarrassing, if quick, crisis of its own making. It released a TV and digital ad campaign featuring model Kendall Jenner that kicked up a storm of controversy and ridicule. So much so that, after briefly trying to defend the spot, the company pulled it. It is yet another example of a company seemingly not thinking something through (or focus-grouping it) and therefore having a crisis on its hands.
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Photo Credit: Pepsi