How your organization responds to a crisis can depend in many situations on how much you are at fault. When the crisis is a hoax, you and your company aren’t to blame, but skillful communications are still required. In crisis communications, a false alarm isn’t really false — it’s still an alarm and you still have to respond to it. Here are some thoughts on communicating about hoaxes or other false-information situations.
To continue reading this article you must be a CrisisResponsePro subscriber. (CrisisResponsePro subscribers can access the full version by clicking here. ID and password are required.) To take advantage of all of the content, data, and collaborative resources CrisisResponsePro has to offer, contact us at (800) 497-1737, email@example.com, or crisisresponsepro.com/signup.
Image Credit: Wendy’s