This is an excerpt from CrisisResponsePro founder James F. Haggerty’s new book, Chief Crisis Officer: Structure and Leadership for Effective Communications Response (ABA Publishing). We will post other excerpts to the Knowledge Exchange periodically. In this section, Haggerty discusses why organizations aren’t better at doing crisis communications.
Why aren’t companies more skilled at crisis communications? In my experience, hubris is certainly one reason.
If you examine a crisis that’s spinning out of control, you’ll often find a situation where two things happened: (1) The company in question thought it knew better and didn’t need a plan . . . didn’t need advice . . . didn’t need to be ready; and (2) as a result, they started too late with a sharp, cogent and effective response.
To continue reading this article you must be a CrisisResponsePro subscriber. (CrisisResponsePro subscribers can access the full version by clicking here. ID and password are required.) To take advantage of all of the content, data, and collaborative resources CrisisResponsePro has to offer, contact us at (800) 497-1737, firstname.lastname@example.org, or crisisresponsepro.com/signup.