This is an excerpt from CrisisResponsePro founder James F. Haggerty’s new book, Chief Crisis Officer: Structure and Leadership for Effective Communications Response (ABA Publishing). We will post other excerpts to the Knowledge Exchange periodically. In this section, Haggerty discusses the importance of information.
On Sept. 13, 2013, 12 people were killed in an attack at the Washington Navy Yard in Southeast Washington, DC. An entire neighborhood in downtown DC was put under lockdown after initial reports indicated a shooter was still at large. Indeed, later that day at a press conference, DC Chief of Police Cathy Lanier announced that police were actually looking for two shooters: a white man in military fatigues and a beret and an African American man with a “long gun.”
None of this information was true. The perpetrator was still in the building and already dead.
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