This is an excerpt from CrisisResponsePro founder James F. Haggerty’s new book, Chief Crisis Officer: Structure and Leadership for Effective Communications Response (ABA Publishing). We will post other excerpts to the Knowledge Exchange periodically. In this section, Haggerty discusses templates.
In communicating about a crisis, you must ensure you are creating messages that resonate with the proper public audiences in a manner that doesn’t allow your crisis to spin out of control. But can you realistically anticipate every possible crisis scenario that might possibly face your company, and create template messages beforehand to respond?
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