This is an excerpt from CrisisResponsePro founder James F. Haggerty’s new book, Chief Crisis Officer: Structure and Leadership for Effective Communications Response (ABA Publishing). We will post other excerpts to the Knowledge Exchange periodically. In this section, Haggerty discusses the importance of control.
At my firm, we use a trademarked protocol for the initial response to a crisis we call Control, Information, Response® (CIR).
In a crisis, control is key. It can take many forms, but control during crisis response means: (1) control over the site of the events and the points of contact with the crisis; and (2) control over who is saying what to whom and when at various points in the action.
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